I’m covering 4 things in this post (probably not well, I suck at multitasking these days): Playing with a blog idea we have at Prospect Builder (my new gig) Blog “A” for the A to Z challenge Blog “B” for the A to Z challenge Blog “C” for the A to Z challenge Let’s see…
Tag: content marketing
Keep Swimming Towards Content Marketing
Ignore the naysayers when it comes to content marketing, keep writing, keep swimming.
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3 Content Marketing Haikus
I mentioned last week about the whining in content marketing, and two recent (excellent) blog posts both reinforced my pre-conceived notion (and who doesn't love that!?). First is "The Great Content Marketing Buzzkill" by Barry Feldman. The second post, which isn't negative at all, but which has a line in the intro, "some have suggested…
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3 Things (2 That Bug Me) About Content Marketing
About 5 or 6 years ago, I had an idea to do a video series: 3 Things in 3 Minutes (yeah, rocket science, I know) to bring user-generated content in. While I might eventually pick back up on that idea again, started thinking to myself, "Self, why not do something like 3 things Thursday and…
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Social Business – Myths and Truths
Four years (ish) ago I was invited to present a few thoughts on Enterprise 2.0 at EMC's 3rd Writer's Summit. The original title of the presentation: Enterprise 2.0 Myths (and a few truths). I stumbled onto my notes a few days ago and thought it would be fun to revisit to see how A) Smart or B)…
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Embrace White Space to Improve Your Content Marketing
A few thoughts on how using white space can help improve your content marketing efforts from an editor's point of view.
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Paper Dust – A Paean to the Complexity of Simplicity
Content marketing may appear simple on the surface; but underneath it's hard. An epiphany on simplicity and complexity inspired by paper dust.
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The Last Content Strategy Post You Need to Read
There are many excellent resources for content marketing: anything by Anne Hadley or C.C. Chapman (love Marketing Professionals); about everything put out by the Content Marketing Institute; ancillary to content marketing, but related and covering an equally difficult, overlapping, and interesting piece of the social industry (community management) – The Community Roundtable (also my favorite…
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Content – A Little Respect
R-E-S-P-E-C-T What you want Baby, I got What you need, Do you know I got it? All I'm askin' Is for a little respect when you get home Preach, Aretha! A rant, if you will. Start respecting content. Content marketing centers around the concept of providing “something” that your potential audience will like/find useful to…
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Content Marketing: Tweets of the Week (Nov 3)
Little late on these, but wanted to share anyway -- after the way the Saints' game ended yesterday, I just wanted to mope for a bit. One man's unscientific rundown of my favorite tweets from the week of November 3. ---------------------------------------------- Not only yes, but HELL YES! davidheld 'Everyone' is not a good answer to…
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