Perhaps I'm biased, but editing is the umami of content marketing. Umami is the 5th flavor that enhances all others. Good editing makes everything better. I'm not talking about the grammar stuff -- that's assumed. And I'm not talking about the edit your writing part of writing. I think my parents still think most of…
Tag: content marketing
Adam Sandler, Content Marketing, and Hidden Gems
Content marketing is the devil, Bobby Boucher! Yeah, I admit it – I’ve watched “The Waterboy” more than once (and being from Louisiana I knew how to pronounce “Boucher” right even before I saw the movie). What’s this got to do with content marketing? An article in the Washington Post this morning caught my eye;…
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Tweets of the Week – My Favs on Content Marketing
In no particular order, my favorite tweets from the past week. Curation. Community. Writing tips. And some stuff about content marketing. heidicohen Want to improve your #contentmarketing? See what @jaybaer & @TheSalesLion have to say=> 5 tips. heidicohen.com/pro-content-ma… #cmworld Never a bad idea to learn from the best. Sitecore 3 out of 4 feel…
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INBOUND14: Do what you love
I had the good fortune to attend HubSpot’s INBOUND14 event. Great event for content, excuse me, inbound marketing. As I reviewed my notes, these are some of my favorite quotes from the sessions I attended. “Less is more.” Lindsay Thibeault, Senior Inbound Professor, HubSpot Academy @LindsayRegina I need this as a tattoo. I’ve heard this…
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Content Marketing: Three Essentials
I've been doing a lot of reading lately on content marketing, inbound marketing, and/or content strategy. (I say and/or because, to me, these are variations on a theme; opinions vary and I reserve the right to change my mind.) I've come to a few conclusions recently from all this reading (and some doing as well).…
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Lie To Me – The Essential Skill to Keep Your Content on Schedule
I tell my two girls all the time that, more than anything else, I hate a liar. That's a lie. Kinda. There is a time and place for lying in the workplace -- deadlines. I hate being lied to, but I encouraged every managing editor I ever worked with (and they learned to do this…
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My Personal Guide to Twitter Or When It’s OK to Talk About Mankinis
Mankinis really do enter into this; be patient. I've been active on Twitter for 4 or so years now. Initially using my own account for work (@bduhon) then creating an AIIM account to represent the AIIM Community (initially @AIIMcommunity until I realized I could save a few characters by changing to @AIIMcmty). What follows is…
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